{"id":22741,"date":"2019-01-29T17:07:03","date_gmt":"2019-01-30T01:07:03","guid":{"rendered":"http:\/\/postmarketingboutique.com\/?p=22741"},"modified":"2020-11-09T20:06:57","modified_gmt":"2020-11-09T20:06:57","slug":"humanizando-tu-marca","status":"publish","type":"post","link":"https:\/\/postmarketingboutique.com\/blog\/humanizando-tu-marca\/","title":{"rendered":"Humanizando tu marca"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\">Sencillo, breve, conciso y cercano. \u00a0Hoy en d\u00eda los consumidores queremos ver marcas reales, alcanzables e imperfectas; esas marcas sin retoques, que nos transmiten ese sentido de pertenencia y forma parte de nuestro d\u00eda a d\u00eda. Con el paso del tiempo nos hemos \u00a0dado cuenta como cada vez las marcas se encuentran en la dificultad de cautivar a la audiencia por medio de redes sociales, ya que se enfocan tanto en \u201cmaquillarla\u201d y hacerla ver lo m\u00e1s perfecta posible que no se toman el tiempo de ponerse en los zapatos de consumidores \u00a0y analizar c\u00f3mo es que le gustar\u00eda percibir a su marca a quienes le son leales. <\/span><\/p>\n<p><span style=\"color: #000000;\"><!--more--><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Di no al bombardeo de contenidos<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Basta de saturaci\u00f3n de contenidos dentro de nuestras redes sociales, aburren, desgastan y se vuelven hasta cierto punto tediosas. Ya no seas como esos novios \u201cempalagosos\u201d que te recuerdan cada cinco minutos el amor que te tienen y c\u00f3mo se desviven por ti. \u00a1S\u00e9 m\u00e1s estrat\u00e9gico! Llega a tu nicho cautivando por tu lado humano, sensible y natural. No te crees una imagen actuada e irreal. Y si te encanta el \u201cbombardeo\u201d y te rehusas a dejarlo ir, aprende a utilizarlo mejor. Puedes jugar con el aspecto temporal de \u00e9ste y utilizarlo con el componente de la espontaneidad. Persuade mejor a tus seguidores, estos no perciben este tipo de contenido como promocionado, sino como m\u00e1s contenido de entretenimiento entre las historias de sus amigos. <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Pero no todo est\u00e1 perdido<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">El contenido ef\u00edmero en redes sociales es una excelente herramienta que \u00a0ayuda a las marcas a mejorar la comunicaci\u00f3n con sus seguidores, compartiendo \u00a0informaci\u00f3n, documentos, fotos, v\u00eddeos y audios con la peculiaridad de que la persona que lo difunda tenga la opci\u00f3n de programar exactamente cu\u00e1nto tiempo estar\u00e1 disponible en la Red para que luego, desaparezca. Adem\u00e1s, de que el usuario es m\u00e1s propenso a captar tu mensaje debido a que sentir\u00e1 este canal de comunicaci\u00f3n tan ameno, olvidando por un momento que eres una marca, percibiendo como \u201cun amigo\u201d que forma parte de su vida.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Ahora, es tu trabajo<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Instagram, Facebook y Whatsapp son parte de la cotidianidad de las personas, por eso, t\u00fa como marca tendr\u00e1s que generar estrategias de difusi\u00f3n en estas redes sociales. La tarea ser\u00e1 cautivar a la audiencia, esa audiencia que ya no est\u00e1 interesada en ver fotograf\u00edas o leer datos curiosos, sino que ahora buscan contenidos informales, que muestren escenas del d\u00eda a d\u00eda y que les permitan estar m\u00e1s cerca de sus marcas favoritos. \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sencillo, breve, conciso y cercano. \u00a0Hoy en d\u00eda los consumidores queremos ver marcas reales, alcanzables e imperfectas; esas marcas sin retoques, que nos transmiten ese sentido de pertenencia y forma parte de nuestro d\u00eda a d\u00eda. Con el paso del tiempo nos hemos \u00a0dado cuenta como cada vez las marcas se encuentran en la dificultad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-22741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Humanizando tu marca - Post Marketing Boutique<\/title>\n<meta name=\"description\" content=\"Sencillo, breve, conciso y cercano. \u00a0Hoy en d\u00eda los consumidores queremos ver marcas reales, alcanzables e imperfectas; esas marcas sin retoques, que nos transmiten ese sentido de pertenencia y forma parte de nuestro d\u00eda a d\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postmarketingboutique.com\/blog\/humanizando-tu-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Humanizando tu marca - Post Marketing Boutique\" \/>\n<meta property=\"og:description\" content=\"Sencillo, breve, conciso y cercano. \u00a0Hoy en d\u00eda los consumidores queremos ver marcas reales, alcanzables e imperfectas; 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