{"id":22717,"date":"2019-01-22T13:08:50","date_gmt":"2019-01-22T21:08:50","guid":{"rendered":"http:\/\/postmarketingboutique.com\/?p=22717"},"modified":"2020-11-09T20:09:28","modified_gmt":"2020-11-09T20:09:28","slug":"facebook-o-google","status":"publish","type":"post","link":"https:\/\/postmarketingboutique.com\/blog\/facebook-o-google\/","title":{"rendered":"Facebook o Google"},"content":{"rendered":"<p><span style=\"color: #000000;\">Por Jaime Gonz\u00e1lez<\/span><\/p>\n<p>Si tu objetivo es dar a conocer una empresa o un proyecto en internet, sigue esta serie de recomendaciones para analizar el principal funcionamiento y beneficio de la publicidad en Facebook y Google.<\/p>\n<p><span style=\"color: #000000;\"><!--more--><\/span><\/p>\n<p>Google<\/p>\n<p>Las publicidad en Google por lo general es para que nuevos clientes encuentren a las empresas. El objetivo principal es conducir a los usuarios a que den un paso para contactarnos, este puede ser: un formulario, una suscripci\u00f3n o una llamada telef\u00f3nica. Para que lo anterior suceda, primero los usuarios deben realizar b\u00fasquedas en Google relacionadas a un anuncio. Estas b\u00fasquedas suelen ser palabras y\/u oraciones que conforman la necesidad de los clientes potenciales, un ejemplo puede ser: \u201cNieves de sabores en Tijuana\u201d.<\/p>\n<p>Facebook<\/p>\n<p>Cuando se realizan campa\u00f1as pagadas en Facebook el alcance y la posibilidad de conseguir clientes es muy diferente. B\u00e1sicamente su funci\u00f3n es ofrecer un producto o servicio a una audiencia segmentada que cumpla con caracter\u00edsticas similares al comportamiento de clientes actuales en las redes sociales, o a su estilo de vida. Como por ejemplo si una campa\u00f1a fuera sobre venta de nieve de sabores, la publicidad tendr\u00eda que estar dirigida a personas que han reaccionado a algo relacionado a: postres, helados o comida en redes sociales.<br \/>\nRetomando la idea anterior, el anuncio puede alcanzar a diferentes usuarios que pueden o no estar buscando un bien o un servicio similar a lo que estamos ofreciendo. Bajo la premisa anterior, cuando logramos conectar con la audiencia correcta debemos de igual forma que en Google conducir al cliente potencial a que tome una decisi\u00f3n de compra y nos contacte.<\/p>\n<p>Conclusi\u00f3n<\/p>\n<p>Ambas plataformas ofrecen resultados diferentes y en ocasiones utilizar las dos nos puede servir para complementar una estrategia. Aunque depende mucho siempre de el objetivo de ventas, tipo de publicidad y del modelo de negocios del proyecto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Jaime Gonz\u00e1lez Si tu objetivo es dar a conocer una empresa o un proyecto en internet, sigue esta serie de recomendaciones para analizar el principal funcionamiento y beneficio de la publicidad en Facebook y Google.<\/p>\n","protected":false},"author":1,"featured_media":23358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-22717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook o Google - Post Marketing Boutique<\/title>\n<meta name=\"description\" content=\"Si tu objetivo es dar a conocer una empresa o un proyecto en internet, sigue esta serie de recomendaciones para analizar el principal funcionamiento y beneficio de la publicidad en Facebook y Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/postmarketingboutique.com\/blog\/facebook-o-google\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook o Google - 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