{"version":"1.0","provider_name":"Post Marketing Boutique","provider_url":"https:\/\/postmarketingboutique.com\/blog","author_name":"post","author_url":"https:\/\/postmarketingboutique.com\/blog\/author\/post\/","title":"El nombre s\u00ed importa - Post Marketing Boutique","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Wzvp1L3dQi\"><a href=\"https:\/\/postmarketingboutique.com\/blog\/el-nombre-si-importa\/\">El nombre s\u00ed importa<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/postmarketingboutique.com\/blog\/el-nombre-si-importa\/embed\/#?secret=Wzvp1L3dQi\" width=\"600\" height=\"338\" title=\"&#8220;El nombre s\u00ed importa&#8221; &#8212; Post Marketing Boutique\" data-secret=\"Wzvp1L3dQi\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/postmarketingboutique.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/postmarketingboutique.com\/blog\/wp-content\/uploads\/El-nombre-si-importa.jpg","thumbnail_width":500,"thumbnail_height":500,"description":"Podr\u00edamos pensar que es muy sencillo \u201cdise\u00f1ar un logo\u201d (lo que muchas personas piensan que es crear una marca), pero el proceso inicia desde mucho antes, la base se encuentra en el desarrollo de la plataforma de marca, lo que constituye el ADN de la misma, definiendo primero el territorio, los valores y atributos, la esencia, personalidad y la propuesta de valor, de aqu\u00ed llegamos al punto que ser\u00e1 esencial para el futuro de estas marcas: El Naming o Nombre."}