Relationship Marketing

Relationship Marketing

By Maritza Morales As consumers, we increasingly seek to obtain better experiences from the brands we buy from or the businesses we patronize. Better service, attention, response times, offerings, accessibility, delivery times, etc. This is even more relevant today as...
Don't fall in love with your idea!

Don't fall in love with your idea!

By Maritza Now that we're starting the year, for many of us, part of the goals is to start a new business or project. Bravo! If you've already decided to embark on this journey, you're on the right track. When you have an idea of what you're going to sell and...
Evolución pandémica del ecommerce

Evolución pandémica del ecommerce

Por Maritza Morales A pesar de los tiempos difíciles que hemos estado atravesando en los últimos meses,  la mayoría de las industrias han tenido la oportunidad de renovarse y han buscado la manera de generar negocio utilizando nuevas herramientas y canales....